Job Openings » Head Of Marketing

Head Of Marketing

by StickEarn Marketing

Job Description

- Craft strategies for all Marketing teams (Digital, Communication, Creative)
- Deploying successful marketing strategies from ideation to execution
- Establish key metrics to track the performance of marketing initiatives
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts
- Analyze the client’s behaviour and determine the personas
- Identify opportunities to reach new market segments and expand market share
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness and leads generation
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Analyse marketing initiatives to improve marketing effectiveness and ROI.
- Build strategic relationships and partner with key industry players, agencies and vendors

Job Requirement

- BSc/MSc degree in Marketing or related field
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Up-to-date with the latest trends and best practices in online marketing and measurement
Skills
COM+ Graphic Design Strategic Design Branding Time Management Adobe In-Design Adobe Photoshop Presentation Ms. Office Marketing Plan Interpersonal Skills People Skills Communication Skills Analytical Leadership Skills Copywriting Copy Writing and Editing
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